Online dating is becoming increasingly popular each year, with some agencies now branching out to magazines, mobile phone apps, and even online games. There is a substantial amount of competition within the dating field, and in order to achieve consistent traffic and interest, the correct use of digital communications and engagement is paramount. Social media platforms such as Facebook and Twitter are allowing organisations to reach out to specific target audiences, as well as entice those who may be sceptical.
E-Harmony has achieved an engaging and consistent digital presence throughout, with regular, humorous posts, eye-catching updates and relatable real life stories to grip readers internationally. With over 299,000 likes on their official Facebook page and 44,000 Twitter followers, E-Harmony has managed to achieve a positive and well-respected reputation within the dating field, which has led to many singles from all over the world signing up in the hope for love.
Placement, timing and content are important elements of digital engagement. Using key-words to target and attract your publics, visual content and multimedia to spark interest, and reliable information to enhance credibility and increase page revisits. All of these factors are vital when organising the upkeep of websites, social media and rate & review platforms. E-Harmony has incorporated all relevant aspects, specifically concentrating on colourful pictures and meaningful quotes that we can all relate to.
Collaborating love with seasons, ignites instant excitement and positivity which leads us to believe that love may be around the corner and if so…what are we waiting for? Uploading humorous and cute images that portray the feelings love brings gives readers hope in finding something similar, potentially motivating members to upgrade their accounts to find the ‘one’.
E-Harmonies digital engagement strategies do not stop with enticing images and promotional quotes, they also offer tips and advice on messaging and dating correctly and safely via any online dating platform. This type of helpful content builds relationships between the organisation and its publics. Reaching out in a way that doesn’t feel forced or false and increasing overall trust and loyalty.
The organisation is known and respected for its ingenious marketing campaigns and television advertisements, which consistently grasp the nations’ attention and increase website traffic. The ‘Brains behind the Butterflies’ campaign was a continual success for E-Harmony after launching on television channels such as E4 and ITV2. This campaign started online only, being mentioned and linked on social media such as Facebook and Twitter but with the increase of members and public interest, it was used and filmed as a short advertisement, which furthermore generated high-volume site traffic and member increase.
This generated interest has even helped them expand as an organisation and launch a similar ‘search engine’ platform for job seekers worldwide. This newly launched website called ‘Elevated Careers’ uses the same aspects to match skills and desired careers as the dating site does with compatible singles. https://www.elevatedcareers.com/