DownstairsAtSid’s Social Media


DownstairsAtSid’s Facebook Page

DownstairsAtSid’s Twitter Page

‘NO NAME’ Facebook Page



DownstairsAtSid’s is a recently launched sports bar at the bottom end of Leeds City Centre, which offers a variety of sports, including BT & SKY, pool tables, darts, weekly club-nights, craft beers, ales, gins and cocktails. Due to being an independent business with no public awareness or following, they struggled to build a digital presence and custom base, therefore I set up several social media accounts In order to put them on the map and improve their non-known image. Following successful Twitter and Facebook accounts, I began managing specific events and online promotions, helping the business achieve page and website traffic and ultimately increasing customers.


I was able to vastly improve my digital media skills, including post consistency, customer interaction and public/global communication.


Skills Attained:

  • Optimization
  • Research and coordination
  • Target & audience analysis
  • Customer service
  • Engagement strategy skills
  • Digital media & Communication
  • Updating & Editing skills
  • Visual content skills


Once I understood specific target audiences, I was then able to generate easily accessible content for each group, which were sports lovers in and around the city, city locals and apartment residents, city workers and international visitors, as well as students living in the immediate areas of Leeds. Targeting each audience group for various club nights and sporting events at the bar helped me improve my digital communication skills, along with my adaptability. Using extensive social media tools to source interest and increase awareness, helped me gain organic traffic and page likes/followers, with daily visitors and weekly improvements. Uploading employee pictures to both platforms introduced a personal touch throughout and enabled the public to relate and understand the team, which in turn increased positive relationships and trust between the bar and customer audiences. Creating key words throughout posts and content, and including visible links to relevant trending topics became a successful ongoing strategy, in order to direct possible interest to all pages and platforms. The use of this strategy proved to be extremely beneficial with the club night ‘NO NAME’, as it allowed me to specifically target rock music lovers of all ages, in immediate locations.


‘NO NAME’ is a Thursday, rock and heavy metal club night held at DownstairsAtSid’s. They required consistent online promotion and communication in order to reach rock music lovers and active club visitors. All customer queries were managed by myself, including post responses and rating reviews. I was able to connect and engage with appropriate audiences via Facebook, Twitter and face to face interaction whilst flyering event material. The event design was my immediate point of attraction to the social media pages and became an important aspect of the club nights overall image. I created a simple, yet powerful heavy metal inspired design for online event pages, posters and pocket sized flyers. The intention was to attract student attention and rock genre enthusiasts with an eye-catching and relevant visual, drink promotions and location information, as well as the music statement and ‘NO NAME’ name.

no name 4


This work experience improved my skills in all forms of communication, including on and offline interaction with potential customers. It helped me understand the importance of digital media, visuals and content, as well as appropriate linking and hashtag incorporation. Overall the social media platforms were a success and increased daily custom to the bar and specific event nights, whilst also maintaining professional and public relationships.



‘NICE ICE’ PR Campaign

University Assignment



Nice Ice:

NICE ICE is a ‘once’ vibrant, engaging and successful ice-cream company that failed to keep up with the digital era, which contributed to outdated social media presence and uninteresting campaigns. Overall this complacency pushed them off the map and forced them to pursue a fresh new image and brand identity.

Assessment Task:

During my first year at University studying PR, I was set an assignment, which involved creating both an online and offline PR campaign for the fictional company ‘NICE ICE’. The aim was to rebrand their overall image, strategy and presence, increase custom and build positive reputations. The first task at hand was to undertake extensive research in successful ice-cream organisations, in order to measure growth and productivity. I was then able to explore strategic management and customer engagement within the industry, as well as Public Relations, which helped me understand and organise the task at hand.




I was able to improve my knowledge on campaign threats and challenges, as well as poor media outcomes. Evaluating customer satisfaction and company success opened my mind to the world of PR and helped me understand the importance of relationship building and communication as a whole.

Skills Attained:

  • Presentation Design
  • Strategic planning
  • Campaign management
  • Written & technological skills
  • Public speaking
  • Visual storytelling
  • Communication skills
  • Research analysis
  • Creative design

My objectives were to spread overall awareness of NICE ICE and their updated image, generate global interest and social media presence, increase sales and customer engagement, as well as practice and achieve successful CSR by incorporating healthy alternatives. My ‘On The Nose’ campaign could potentially reach thousands of international publics and target groups, allowing NICE ICE to gain appropriate traffic to all digital platforms. Using competitions and hashtags with humorous slogans, appeals to all ages, genders and cultures, which is why utilising social platforms such as Instagram, Twitter and Facebook would be beneficial to the campaign and generate participants.

Collaborating colourful but informative slides as visual storytelling helped me ignite audience interest, as well as maintain consistent engagement throughout the presentation. Bright and colourful imagery or designs are effectively eye-catching and memorable, which benefits all internal and external communication on and offline.




Movie Review – In The Heart Of The Sea

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Please find the link to my review below.

Movie Review: In The Heart Of The Sea

University & Personal Online Work

In the heart of the sea:

‘In the heart of the sea’ is a recently cinema-shown movie, based on the well-known novel ‘Moby Dick’. The film generated mixed reviews both on and offline, which consequently affected interest and sales globally.


I was assigned a university project, to complete an engaging, post-worthy review of a movie of my choice, with the intention to publish it on various digital platforms. Due to my interest in literature, particularly the 1851 novel ‘Moby Dick’ the choice of movie was quickly decided and I began contacting several cinemas. The aim was to explain the project in detail and receive free or discounted entry into the movie showing, which I was able to achieve. During the movie, I took names and notes, whilst also focusing on audience reactions, which helped me measure the positive and negative impact the film had on viewers.


This particular task and assignment improved my professional communication towards organisations, as well as increased confidence in my own work. It helped me to understand different styles of writing and the importance of specific structure and wording when completing reviews. As this task was more of a creative project, I was able to communicate to the online community with a humorous and casual approach, whilst including reliable content and information in order to critique the success of such products or services.

Skills Attained:

Review writing


Analytical Research

Field work

Digital communication

Professional communication

Movie research and analysis


The objectives of this project were to inform, entertain and engage audiences which would ultimately result in publication. Friends and professional bodies were able to access my personal blog in order to read my review as well as like, share or comment on posts alike. Making my work visible to the entire online community was eventually beneficial, as it increased blog and page views as well as links to ‘review websites’.

Engaging with the public on a newly practiced platform challenged my writing ability, however the finished product feedback was positive, and I managed to increase my overall knowledge on various writing styles & techniques used for today’s communication.




The Digital Media of Public Relation’Ships

public relationships 2


Welcome to my first Podcast regarding the Ashley Madison dating-site scandal.

This Podcast will explore the data breach in detail and analyse the communication, PR and digital media challenges that the organisation faced.

Podcast image

Read more of Conray Boxhill’s statements here:  PRweek


The Guardian

The Guardian – Customer files




Online dating is becoming increasingly popular each year, with some agencies now branching out to magazines, mobile phone apps, and even online games. There is a substantial amount of competition within the dating field, and in order to achieve consistent traffic and interest, the correct use of digital communications and engagement is paramount. Social media platforms such as Facebook and Twitter are allowing organisations to reach out to specific target audiences, as well as entice those who may be sceptical.

E-Harmony has achieved an engaging and consistent digital presence throughout, with regular, humorous posts, eye-catching updates and relatable real life stories to grip readers internationally. With over 299,000 likes on their official Facebook page and 44,000 Twitter followers, E-Harmony has managed to achieve a positive and well-respected reputation within the dating field, which has led to many singles from all over the world signing up in the hope for love.

Placement, timing and content are important elements of digital engagement. Using key-words to target and attract your publics, visual content and multimedia to spark interest, and reliable information to enhance credibility and increase page revisits. All of these factors are vital when organising the upkeep of websites, social media and rate & review platforms. E-Harmony has incorporated all relevant aspects, specifically concentrating on colourful pictures and meaningful quotes that we can all relate to.


Collaborating love with seasons, ignites instant excitement and positivity which leads us to believe that love may be around the corner and if so…what are we waiting for? Uploading humorous and cute images that portray the feelings love brings gives readers hope in finding something similar, potentially motivating members to upgrade their accounts to find the ‘one’.

E-Harmonies digital engagement strategies do not stop with enticing images and promotional quotes, they also offer tips and advice on messaging and dating correctly and safely via any online dating platform. This type of helpful content builds relationships between the organisation and its publics. Reaching out in a way that doesn’t feel forced or false and increasing overall trust and loyalty.


The organisation is known and respected for its ingenious marketing campaigns and television advertisements, which consistently grasp the nations’ attention and increase website traffic. The ‘Brains behind the Butterflies’ campaign was a continual success for E-Harmony after launching on television channels such as E4 and ITV2. This campaign started online only, being mentioned and linked on social media such as Facebook and Twitter but with the increase of members and public interest, it was used and filmed as a short advertisement, which furthermore generated high-volume site traffic and member increase.

This generated interest has even helped them expand as an organisation and launch a similar ‘search engine’ platform for job seekers worldwide. This newly launched website called ‘Elevated Careers’  uses the same aspects to match skills and desired careers as the dating site does with compatible singles.

The Digital Media of PR & LOVE


digital media blog 1

Online dating is taking the world by storm, with 1 in 5 relationships now starting online and an estimated 50% of couples meeting online in 2031, but what’s behind the dating success? … Effective Public Relations and DIGITAL MEDIA.

PR has slowly transformed and grown in to a digitally enhanced field. Society has had no choice but to transition from the industrial age and move in to the ‘Network Society’, a world so heavily reliant on social media platforms and the online community. Instead of interacting with the public physically and building corporate and customer relationships naturally, we now have access to a much broader way of communicating, which has improved not only the Public Relations industry but the online dating community.

A great deal of the skills required to succeed in PR are similar, if not identical to the personal skills used for dating. As people, we strive for positive reputation and personal success, therefore subconsciously in our daily lives use PR to create ourselves an image of which others will respect and admire. This act of self-advertisement increases during the ‘dating process’ and can be extremely effective and advantageous when practised via online social platforms such as ‘, ‘EliteSingles and Tinder’.

Public Relations and online dating are more advanced than ever before and are continually evolving through time, with good use of digital media increasing business and personal reputations internationally. Digital media and online communications allows us to interact quickly, efficiently and effectively, helping us get to know somebody on a different level to face-to-face contact. The importance of communicating correctly is paramount to the image being portrayed. The Hollywood actor James Franco is well aware of this


Digital communications has also enabled single men and women all over the world to effectively meet, as well as create online personal profiles containing extensive information that can even include your net worth and annual income. Some may argue that nothing is private anymore and our lives are digital fabrications of living truth, in which case, the majority if not all of what we are sharing online is an exaggerated version of the lives we truly lead. Online dating has expanded greatly over the years with the help of digital platforms, media and communications, we are now fully equipped to narrow down our search and be very particular in what we are seeking. Take the ‘annual income and net worth sharing’ for example, this is a tool specifically used on  dating sites such as ‘EliteSingles, where the members are actively searching for more than likeminded individuals with similar interests, they are searching for materialistic qualities such as money, stability, status etc… A place where the rich meet the rich.

Even celebrities are finding love through social media. Singer Iggy Azalea thanked the power of the internet after meeting her long-term boyfriend through ‘Twitter’

“We tweeted a couple of times and then we met up. It’s not desperate, it’s about admiring.”

Digital communications has evolved far greater than the generic internet dating, where in order to search and interact with fellow members, you would need a computer and an internet connection. Now, we can communicate on the go with mobile dating apps such as ‘Tinder’, one of the first of its kind. A casual platform that connects itself to your personal social media and allows you ‘the decider’ to filter through pictures of the public and allow access to communicate.

With the use of Digital media constantly increasing in both business and personal areas, it is no shock to society that social communication platforms are of great importance. In a world transformed into a ‘Global Village’ the possibilities of expansion and internationalization are endless. We are now able to not only improve our Public Relations practices but quite possibly our love life, with the same skill and technique used via the world-wide web. Digital media – Digital love.