Online dating is taking the world by storm, with 1 in 5 relationships now starting online and an estimated 50% of couples meeting online in 2031, but what’s behind the dating success? … Effective Public Relations and DIGITAL MEDIA.
PR has slowly transformed and grown in to a digitally enhanced field. Society has had no choice but to transition from the industrial age and move in to the ‘Network Society’, a world so heavily reliant on social media platforms and the online community. Instead of interacting with the public physically and building corporate and customer relationships naturally, we now have access to a much broader way of communicating, which has improved not only the Public Relations industry but the online dating community.
A great deal of the skills required to succeed in PR are similar, if not identical to the personal skills used for dating. As people, we strive for positive reputation and personal success, therefore subconsciously in our daily lives use PR to create ourselves an image of which others will respect and admire. This act of self-advertisement increases during the ‘dating process’ and can be extremely effective and advantageous when practised via online social platforms such as ‘Match.com, ‘EliteSingles and Tinder’.
Public Relations and online dating are more advanced than ever before and are continually evolving through time, with good use of digital media increasing business and personal reputations internationally. Digital media and online communications allows us to interact quickly, efficiently and effectively, helping us get to know somebody on a different level to face-to-face contact. The importance of communicating correctly is paramount to the image being portrayed. The Hollywood actor James Franco is well aware of this
Digital communications has also enabled single men and women all over the world to effectively meet, as well as create online personal profiles containing extensive information that can even include your net worth and annual income. Some may argue that nothing is private anymore and our lives are digital fabrications of living truth, in which case, the majority if not all of what we are sharing online is an exaggerated version of the lives we truly lead. Online dating has expanded greatly over the years with the help of digital platforms, media and communications, we are now fully equipped to narrow down our search and be very particular in what we are seeking. Take the ‘annual income and net worth sharing’ for example, this is a tool specifically used on dating sites such as ‘EliteSingles, where the members are actively searching for more than likeminded individuals with similar interests, they are searching for materialistic qualities such as money, stability, status etc… A place where the rich meet the rich.
Even celebrities are finding love through social media. Singer Iggy Azalea thanked the power of the internet after meeting her long-term boyfriend through ‘Twitter’
“We tweeted a couple of times and then we met up. It’s not desperate, it’s about admiring.”
Digital communications has evolved far greater than the generic internet dating, where in order to search and interact with fellow members, you would need a computer and an internet connection. Now, we can communicate on the go with mobile dating apps such as ‘Tinder’, one of the first of its kind. A casual platform that connects itself to your personal social media and allows you ‘the decider’ to filter through pictures of the public and allow access to communicate.
With the use of Digital media constantly increasing in both business and personal areas, it is no shock to society that social communication platforms are of great importance. In a world transformed into a ‘Global Village’ the possibilities of expansion and internationalization are endless. We are now able to not only improve our Public Relations practices but quite possibly our love life, with the same skill and technique used via the world-wide web. Digital media – Digital love.